Informa plc is a 10,000 people Global publishing, business Intelligence and exhibition group based in London, England. It operates events and exhibitions, delivers intelligence-based products and data-driven services, brings communities in person and digitally, and provides access to research for specialist customer communities.

The company's offers enable customers to work smarter and make better decisions faster. It publishes books and journals and offers data-driven intelligence in the areas of agribusiness, finance, industry and infrastructure, pharmaceuticals, telecoms, media and technology, and transportation. It serves businesses, professionals, and academics working in specialist communities in North America, Europe, Asia, and other regions.

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YenDigital and Informa Business strategy core team collaborated to evolve the following key business solutions based on which YenDigital implemented the technical solution.

• Focus on the customer experience and make it fast and easy for web visitors to find relevant product information.
• Keep information consistent and current across Dow’s global websites by establishing a central repository for all product information.
• Take advantage of web marketing opportunities, and reduce time spent on web production and content management for internal teams.

Informa has chosen to implement Sitecore 10.2 to address the outlaid business requirements. YenDigital proposed architectural changes to the existing setup to improve the overall design & increase the business. Some of the other salient features implemented and altered by YenDigital were -

• The User experience was completely analyzed and redesigned.
• Upgrade of existing Sitecore CMS-8.2 to Sitecore® Experience Platform™ (XP) 10.2
• Migrated/Redeveloped legacy application to/in Sitecore.
• Used Sitecore inbuilt capabilities for Content personalization, multi device support and multi-language support.
• Capitalize on Sitecore analytics and DMS capabilities!
• Migration From Mongo DB to Sitecore Analytics
• Migration WFFM Forms to Sitecore Form
• SOLR Upgrade

The benefits of Sitecore 10.2 features to Informa -

• Marketing automation and Marketing Campaigns: Informa is using Marketing Automation and has configured automated online campaigns in Sitecore to determine how contacts interact with their site depending on their activities.
• Path Analyzer and Sitecore Experience Profile: Informa uses Path Analyzer to view the experiences of their contacts on websites and based on that marketing team creates goals and trigger based on activity.
• Multilingual, Multinational Websites and Enhanced Web Experiences and Editing: Informa implemented multi language capability in website. Sitecore provides capability to manage website content editing.
• Workflow and Security: A workflow is a series of predefined steps that reflect the processes and procedures for creating, editing and publishing content.
• Sitecore Forms: Informa creates various forms and uses them to collect Profile information as well as Demographics of their visitors.
• Sitecore Analytics: Sitecore analytics provides marketers information on visitor activity and behavior. The data collected during website visits can also be used by Sitecore to drive personalized experiences on the website. Informa has configured multiple goals and based on calculated engagement value showing personalized data on the website.
• Digital Assets Management: Informa uses Sitecore Media Library to manage Digital Assets.
• Automated Publishing: Sitecore automatically publishes content to the website or removes it when the time comes based on configuration in CMS.

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